


Organisations today must extract more value from their data assets to remain competitive. Those that master this challenge while working within established system constraints create significant advantages. However, our survey data shows 61-80% of valuable data remains underutilised, highlighting substantial room for improvement.

Our research reveals how leading organisations address this challenge through practical methods. Rather than pursuing expensive replacements, they focus on connecting existing systems, improving data quality, and making information more accessible across their operations.
Location context plays a vital role in this effort. By understanding where things happen - whether tracking assets, serving customers, or monitoring operations - organisations discover valuable patterns within their existing information. This spatial perspective helps unite data from different systems in natural, practical ways.
The insights shared by technology leaders from financial services, transport, energy, and consumer goods demonstrate proven approaches to common challenges. Their experiences show how thoughtful orchestration of existing resources, combined with clear governance and focused investment, delivers meaningful results.
Key findings
include:

This Market View publication offers practical guidance for organisations seeking to maximise their data value while respecting system constraints.

We are the global market leader in geographic information system (GIS) software, location intelligence, and mapping.
Esri UK is the exclusive provider of Esri solutions in the UK. We take a geographic approach to problem-solving, brought to life by modern GIS technology. We are committed to using science and technology to build a sustainable world.

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